Case Study – Premium Marquees – Branding and Web Design

Premium Marquees is a start-up Marquee Hire Company run by Max Goulden, operating from Ampfield near Winchester. They offer a wide range of marquee styles and associated services for weddings, corporate events and other celebrations throughout Hampshire and the surrounding counties

Although Max has plenty of experience in the industry, deciding to set out on his own meant that he required a complete package for a new business. This including brand identity, with logo and business card design, as well as branding for corporate clothing, and of course a highly search engine friendly web design.

 

Branding  & Logo Design

Firstly, together we reviewed a broad selection of existing marquee hire brands in the market. We selected those we felt best conveyed their business identity with clarity. From these we identified those elements of the designs and logos we liked and those we didn’t.

From this we generated a selection of design concepts which we presented to a reasonably-sized focus group. Following feedback we condensed the designs to 2 options, from which the final was selected after further review.

The final design, choice of colours and type face selection aimed to allow the branding to exude a number of positive qualities, but in particular the following:  credibility & professionalism, energy & modernity, and importantly an attention to detail & customer care.

The resulting logo is below.

 

Premium Marquee Hire Logo Design

Premium Marquees Logo Design

Premium Marquees logo design on white

 

Premium Marquees Logo Design

Premium Marquees logo design reversed on blue

Business Card Design

A complete stationery set is often not required these days thanks to email, however very few businesses can do without a business card.

And, as your business card is quite often the first contact a prospective customer will have with your brand, it’s worth spending the time and money on a high quality product. We rather like the folks and service at Moo.com, so we recommended them to Premium Marquees. The finished result printed on 350gsm stock,  with their great print quality and smooth satin feel and die-cut rounded corners looks fantastic.

 

Business card design - Premium Marquees, Hampshire

Business card design - Premium Marquees

 

Website Design

A new website was created with the primary goal to rank well on search engines for local searches for ‘marquee hire’.

A very important consideration was to create a website design that reflected Premium Marquees values and high standards of  quality and service.  You can see the results in the image below, but please visit the Premium Marquees website for the full experience.

 

Premium Marquees - New Website Design - Screenshot

 

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