Client: Cavendish Executive Cars
Task: New taxi company website design
Technology / Framework: WordPress
Cavendish is a relatively new taxi company that was recently established in Romsey, Hampshire.
Up against established competition from existing taxi companies, our task was to twofold. Firstly to design an attractive website that looked professional and that was accessible very quickly across all mobile devices.
Secondly to build the site to rank well for SEO for a set of very competitive search terms on engines like Google.
Building the website, we wrote all of the content and sourced all of the images. The result is a strong visual experience, using a metro style of layout, which draws on images of local landmarks, and we’ve made the site’s calls to action for booking and enquiries as natural and immediate as possible.
From an SEO perspective as we were writing the copy, we were able put in strong foundations for a healthy search engine rank from the get-go. Reviewing SEO progress a few months after launch, the website now achieves several #1 positions on Google and top 5 results for all of the company’s requested searches including: ‘romsey taxi’, ‘taxi romsey heathrow’, ‘taxi romsey gatwick’, ‘romsey airport transfer’ ‘romsey taxi wedding’ and many, many more. In doing so we’ve displaced long-standing ranks for well established competitors.
The site also includes a tool to display recent customer reviews from Google, and the site actively encourages new customers to leave their own review on Google.