Client: Solent Party Cruises
Task: Cruise Boat Website Design & SEO
Technology / Framework: WordPress
The Princess Caroline is a family run cruise boat. The vessel herself is a unique mixture of modern technology, combined with ‘Orient Express’ period design, and caters for a variety of private bookings, including weddings, parties, corporate events, dinner cruises and much more. Berthed in Southampton’s Ocean Village, the Princess Caroline offers cruises on the Hamble, Beaulieu river and the Solent, Isle of Wight in Hampshire and Dorset.
Relying wholly on event bookings for a diverse set of event offerings, the website needs to attract and engage a wide range of prospective customers.
Although the website was designed and built in 2012, it retains and blends a contemporary yet diginified feel. Inspired by naval uniforms and Mediterranean riviera themes, we used a vibrant nautical pallete of dark navy and turquoise blues, complemented with gold highlights.
Technically the website is built on WordPress with responsive stylesheets to cater for mobiles and tablets. The site generates strong and frequent volumes of booking enquiries through SEO which was achieved by writing unique and engaging content to target key search phrases for both location based and event type traffic.
For visitors, the site offers a host of important information and calls to action including: event information and inspiration, sample menus & wine-lists, testimonials, booking and enquiry forms, videos, travel information, maps and much more.